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It just so happened I was getting the best street payout of the networks they report, which means nothing but I thought if another network were offering a better payout I could use it as leverage.  In one quick search I was able to see what about 10 networks were paying on the offer.  If indeed there was a network offering a better payout I could have used it to negotiate a better payout on my current affiliate network.

One grievance I would like to air myself is that the information on AffSpy.com was actually wrong.  Affspy reported that the offer I was running was valid only on email.  I was promoting it on search so wanted to make sure I wasn’t breaking any rules and went to the network to find out.  In fact the offer was fine for email, web, search or downloadables.  If I were relying on Affspy for all of my info I would be screwed because I wouldn’t have thought I could pick up that offer and run it on search.

Overall, Affspy has its uses but don’t rely on it exclusively.

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Of course thats not the entire landing page, its just the call to action.  My reasoning for adding the disclaimers “Must be 18 To Enter” & “Must Provide Valid Contact Information” were that I felt it added validity to the offer.  I was reasoning that if someone read it they would say, “wow this offer is real, let me take action”.  These two restrictions were also placed by the advertiser to warrant valid leads on the page that this landing page lead to.  The campaign was losing money because visitors were not clicking through to enter the site so action needed to be taken.  I adjusted the “click to enter area” to this:

Notice I took away the restrictions.  The result was that almost 17 out of 20 people who now landed on the landing page took the action of clicking to enter.  My click through rate went from 5% to 85% with a simple little tweak of the landing page.  About 15% of the people who went through to “click to enter” also became a qualified lead.

What did we learn here?

Don’t obfuscate your call to action with restrictions.  Don’t cloud the action you want your visitor to take.  Make the entire landing page direct the user toward the desired action and you shall profit.

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P.S. : If you ARE seeing spam hit your inbox, be sure to report it as spam so Google can work out the kinks.

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Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

Affiliate marketing is an interesting marketing method.  Advertisers only pay based on performance  The performance metric is defined by the advertiser.  Some advertisers want traffic, some want a lead and some want a sale.  The beauty of affiliate marketing to the advertiser is that the affiliate takes on the risk of the advertising campaign.  Since the advertiser is only paying based on the performance metric they specify their risk is minimized.  Affiliate networks monitor the whole process to make sure that advertisers and affiliates are acting fairly.

Working in an advertising agency is much different then affiliate marketing.  We have account managers who go out and recruit new clients.  The risk of the advertising campaign is soley placed on the shoulders of the client.  Agencies rarely guarantee results (although most client are happy and do get great results).  An advertising agency can be a complicated structure with owners, managers, artists, salespeople, creative people, media buyers etc.  At the end of the day a successful agency can rest on the shoulders of just the sales department as without clients an agency is nothing.

The interesting connection to affiliate marketing is that both entities are advertising but the game is almost completely opposite.  An affiliate marketer takes full risk for the campaign but can easily recruit clients by signing up through affiliate networks.  Clients are just one click away as you can start promoting any campaign in any niche that you want to.  In affiliate marketing the success of the person or agency rests squarely on the know how of the marketer rather then a sales department.

If you are into advertising I suggest giving affiliate marketing a try.  In another entry I will list the different networks but for now I suggest going with NeverBlueAds.  Their interface is very simple and they explain clearly what each advertiser expects in order to pay out commission.

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I sincerely apologize for the lack of posts lately.  I have been very involved with some new internet advertising projects and websites.  I’ve learned a lot over the past months and hope to start posting again much more regularly.

I am currently sitting infront of a nice cozy fire thinking about internet marketing in the year 2008.

How are YOUR holidays going?

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